CAN-SPAM Act Compliance

CAN-SPAM Act of 2003 (S. 877) Compliance

The FaithActions™ (FA) SPAM Policy was developed as an extension of our commitment to combine the highest-quality products and services with the absolute highest level of integrity in dealing with our clients. This policy is designed to assist you in understanding federal CAN-SPAM law and how the FA systems maintains compliance.

CAN-SPAM ACT of 2003 (S. 877)

The Controlling the Assault of Non-Solicited Pornography And Marketing (CAN-SPAM) Act requires Unsolicited Commercial E-mail (UCE) messages to include opt-out instructions and the sender’s physical address if the recipient has not opted-in. It prohibits the use of deceptive subject lines and false headers in such messages. The FTC is authorized (but not required) to establish a “do-not-email” registry. State laws that require labels on unsolicited commercial email or prohibit such messages entirely are pre-empted, although provisions merely addressing falsity and deception would remain in place. The CAN-SPAM Act was signed into law by President Bush on December 16, 2003 and took effect on January 1, 2004.


FA will ensure that all portions of the product under our control remain in compliance with Federal SPAM Law. FA will also implement procedures that reduce the chances that newsletters will be improperly stopped by user-end SPAM filters. As such, the following practices will be implemented:

  • Reply-To: addresses for all newsletters will be set by the clients in the client center, commonly referred to as the FA Dashboard. The address must be valid and must be checked regularly.
  • An unsubscribe link within each newsletter will allow any Member of any client to unsubscribe from that newsletter with a single click.
  • Each email newsletter sent to a “Prospect” or “Referral” will contain a watermarked footer with the client’s address and the following words: “In compliance with Federal Law, we disclose that this is a commercial email.”

Forbidden Practices

The following activities are interpreted as SPAM practices and are strictly forbidden by FA:

  • Sending email to non-specific addresses (ex. or or distribution lists which then send indirectly to various other email addresses.
  • Using a purchased or harvested list of any type.
  • Ignoring unsubscribe requests sent to the Reply-To: address.

FA reserves the right to reject and remove any email address from the system if it is in violation of any of the above or if it is suspected of being a blacklist “feeler” address. FA may also impose a Prospect Opt-In requirement for clients with large lists of Prospects.

Policy Enforcement

Any client found to be using FA products or services for the purposes of sending SPAM may, at FA’s discretion, be immediately denied access to use of all FA products and services and have their account disabled with no refund of fees that have been paid. FA warns all of its clients when signing up that if they participate in SPAM activities they will be subject to the loss of FA services and possible legal action.

FA has the right to actively review its clients’ subscriber lists and email for potential SPAM. If FA suspects any clients to be undertaking SPAM activities, FA will issue a warning. If the activities are serious enough, FA will take immediate action. If FA has any reason to believe a client, despite warning being given, threatens to or is continuing to send SPAM, then FA will take action immediately, including, but not limited to, disabling the client’s account.

FA does not attempt to censor any content or curtail the business of its clients. However, SPAM activities do not fall within use authorized by FA and will not be tolerated.

Policy Changes

FA reserves the right to change this policy at any time. If we do change the policy, we will provide notification of the change as quickly as possible before the change takes effect and will include directions for how you can respond to the changes. Continued use of FA products and services after any such changes shall be considered acceptance of the new policy.


  • Client: An individual or organization who is a subscribed user of the FA platform.
  • Member: An individual contact record within a client’s FA electronic mailing list or database.
  • Prospect: A prospective member of a congregation within a client’s FA electronic mailing list.
  • Referral: An individual or business within a client’s FA electronic mailing list who is in the position of referring new members to an organization.
  • Reply-To: The main email address associated with a FA client account. This email address will receive automated replies and direct replies from FA email message recipients.
  • Unsubscribe: To cancel a subscription to a client’s electronic mailing list.

Additional Information

Questions regarding this SPAM Policy should be directed to the FA website by selecting Contact Us from the menu above.

This policy was last updated on July 31, 2018.

Lee Sowers, Executive Vice President | FaithActions™

CLICK HERE to Email Lee

Call: (908) 910-0605

Lee Sowers is the Executive Vice President for the FaithActions™ division of IndustryNewsletters. With more than 30 years of experience, Lee has directed e-communication, marketing, sales and business development strategies for top national firms in the IT, real estate and mortgage industries and Fortune 500 companies, including IBM, HP, AT&T and Franklin Electronic Publishers. Lee earned his BA & MA, with honors for computer modeling research, from Rice University and has taught business and marketing courses at Rider and Georgian Court Universities and Brookdale and Ocean County Colleges. Lee is an active member of his church, where he is a Minister, bible scholar and author. Lee also created the online community which is dedicated to connecting senior citizens, single parents, the homeless and others in need with local Christian and Government resources and aid.